When I first saw this project, my eyes rolled up into my head. Only a man would figure out how to take a frozen turkey and cook it in 90 minutes. Even my youngest daughter, who will often go hungry rather than cook, would never think about doing something like this. Therefore, when thinking about the project, I immediately set my target audience to men, particularly men who watch car races or like cars.
Although I was suppose to have 20 sketches, I knew what my ‘idea’ was almost immediately and unfortunately, I was so stuck on that one idea I couldn’t think of anything differently.
My audience was going to be the male “Nascar” audience and wanted to also do accessories or ‘tools’ to go along with the project. My goal was to have everything, from the pot to the roasting pan all geared with the same theme.
So this is my logo for the “0 to Turkey in 90 Minutes”. I wanted the “0”‘s to be like wheels and turn the turkey into a car. I kept the colors masculine to appeal to the male audience.
With this whole theme in mind, I went to Dollar Tree and purchased pot holders, roasting pan, baster, towel and oven mitt. I bought an apron from Joann’s. I then created the logo and ironed on those items or used sticker paper on the non-cloth items to show the logo. I also created a magnet for the refrigerator in a 4 X 6 inch size. I had my oldest daughter model the apron for the booklet I created.
Here are my following pages I created…
This was a fun project and I enjoyed the whole process, thinking about what I could put the logo on. I had the idea for mouse pads, post cards, business cards and the actual pot to put the items in rather than a box.